About Us

OUCH is a Nigerian brand. The fashion powerhouse prides itself on having a global perspective but with an unwavering passion for our local platforms. Variously celebrated for being a globally oriented brand, OUCH and its founder Uche Nnaji continues to receive wide acclaim for being innovative, inspirational and ‘truly Naija’. The premium brand which was established in 2016 currently has three OUCHlets Lagos, and an OUCHlet in Port Harcourt.

February 2010 marked the beginning of a new phase of the brand when OUCH was featured amongst global fashion heavyweights at the New York Fashion Week. The Couture Week that was staged at the prestigious Waldorf Astoria in Manhattan, saw the international launch of ‘The platinum collection and the unveiling of the indefatigable Fela Durotoye as the face of the collection. The collection was warmly received by the international fashion community and received wide reviews by the international media.

OUCH is dedicated to creating a wholesome fashion experience for Men from the styling to the quality and finishing of any of our lines. Presently the label parades on its apparels, product lines for suits, blazers, pants and shirts made to measure (shirts, pants kaftan, formula1, polos and suits). On our accessories line we stock a wide variety of ties, pocket squares, socks, cufflinks, tie clips, tie pins, lapel pins etc.  And our leather products include belts, bags, slippers, shoes, wallets, etc.

Products are skillfully produced under strict supervision guaranteeing style, fit and durability from design to finishing. Ouch accessories are also crafted by some of the most established craftsmen that the global fashion world provides, making sure that once our name and insignia are on it, our quality is in it. With a rapidly growing clientele, OUCH is committed to improving its quest to offer qualitative, stylish, and premium fashion and lifestyle choices to its growing list of Ouchaholics.